Grand Rapids Ophthalmology (GRO) is honored to have been awarded 2017’s Runner Up for Deal of the Year ($25-150 million category). The 5th annual M&A Deals and Dealmakers Awards took place on October 17 at the Goei Center where GRO was featured during the awards presentation. The celebration focused more on best practices and excellence related to mergers, acquisitions, and deal-making than it did on trophies.

“Receiving this award is an honor,” said Bill Hughson, GRO’s CEO. “The brand and reputation GRO built over the past 35 years has not changed during our recent collaboration with Sterling Partners, it has only further solidified our strong market position. What’s more is the impact we’re having above and beyond dollars. GRO’s commitment to expert patient care continues to be our number-one priority. We’re especially proud of that.”

GRO’s strategic growth story will be highlighted in a special MiBiz editorial section distributed to more than 100,000 executives, advisers, private equity and venture capital investors, industry analysts, and business media throughout the Midwest and the country.

About Great Lakes Management Services Organization
Sterling Partners formed Great Lakes Management Services Organization (MSO) in February 2017 as a practice management services organization. Grand Rapids Ophthalmology partnered with the MSO to pursue growth opportunities, evolve clinical capabilities to better serve its patients, and to form strategic partnerships within industries related to eye care. If you are interested in learning more about a partnership with Great Lakes MSO, contact Dan Hosler at dhosler(at)seeitclear(dot)com.

About Grand Rapids Ophthalmology (GRO)
Founded in 1982, Grand Rapids Ophthalmology is the largest fully-integrated eye care medical group in West Michigan. It offers a full suite of eye care services from routine eye exams, contact lenses and glasses, to the most advanced medical and surgical treatments such as LASIK, cataract, cornea, retina, glaucoma, oculoplastics, pediatric, and both cosmetic and reconstructive eyelid surgery. GRO employs the largest number of eye care specialists and professionals in the region: 11 ophthalmologists, 19 optometrists, and 40 certified opticians. GRO has a total of 400 employees at 12 locations throughout West Michigan. For more information, visit:

About Sterling Partners
Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983, Sterling is guided by its stated purpose, INSPIRED GROWTH®, which describes Sterling’s approach to investing in differentiated businesses and growing them in inspired ways. Sterling focuses on investing growth capital in middle-market companies in the healthcare services and business services industries. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of professionals, including a strong network of outside directors and advisors. The people at Sterling believe in ideas and ideals, in people and in partnerships that drive long-term success. For more information, visit: