VisionCare Associates in East Lansing, a leader in the field of optometry with over 50 years of combined experience, has partnered with Blue Sky Vision. This announcement reflects VisionCare’s commitment to research, state-of-the-art technology, and collaboration with other leading specialists to provide patients the highest standard of care.

“We are certain that partnering with Blue Sky Vision will benefit our doctors, our staff, and, most importantly, our patients,” said Dr. Cheryl Vincent-Riemer, President and Optometrist at VisionCare Associates. “We look forward to assimilating Blue Sky Vision’s support and resources to continue our mission of providing unsurpassed patient care and superior products in a private, personal setting.”

VisionCare Associates offers a full line of optical services, including comprehensive eye exams, medical eye exams, contact lenses, pediatric eye care, vision therapy, dry eye, and an extensive array of eyeglass frames for the whole family. VisionCare’s access to Blue Sky Vision’s efficiencies, administrative support, and economies of scale will enhance the overall patient experience, while maintaining the high quality of care patients have come to expect over the last three decades.

“It is with great pleasure that we welcome VisionCare Associates to the Blue Sky Vision family of nearly 60 high-quality eye care providers across the Central and West Michigan regions,” said Bill Hughson, CEO of Blue Sky Vision. “Drs. Vincent-Riemer, Knapp, Keiper, White, and Shank share our passion for vision and personalized, compassionate service.”

About VisionCare Associates
VisionCare Associates in East Lansing has been a leader in the field of optometry with over 50 years of combined experience. VisionCare’s highly-qualified doctors, technicians, and optical personnel are dedicated to meeting each patient’s eye care needs through a wide range of services, from comprehensive examinations and pediatric eye care to specialized eye disease treatments. VisionCare is committed to research and cutting-edge, state-of-the-art technology and products. Personalized, compassionate service is the hallmark of the practice. For more information, visit:

About Blue Sky Vision
Blue Sky Vision is dedicated to providing world-class support to leading providers of eye care services. Blue Sky Vision was created in early 2017 and is a partnership among doctors, members of the leadership team, and Sterling Partners. Our Purpose is to Lead the Way, Improve Sight, and Change Lives; our Vision is to be the model for unsurpassed patient experience, inspiring and empowering our team through innovation, dedication to excellence, and the creation of opportunity through growth. To date, Blue Sky Vision partners include: VisionCare Associates; EyeCare Associates; Sussex Vision Centers; Vitreo-Retinal Associates; Michigan Optical; Shoreline Vision; Walker Surgical Center; Lakeshore Eye; Surgical Care Center of Michigan; and Grand Rapids Ophthalmology. If you are interested in learning more about a partnership with Blue Sky Vision, contact Dan Hosler at or visit: